Hi, I am Emma Hockett
For those who don’t know me, I’m Emma Hockett. I recently graduated from Tarleton State University with my bachelor’s in Agricultural Communications and am currently pursuing my master’s. I’m also the face behind Hairpin Hill Media Co.
What started as word-of-mouth in the fall of 2025 has grown into something I couldn’t have imagined. What began as a few projects for friends and connections quickly turned into a passion for helping brands tell their stories in a way that feels real, intentional and impactful.
Rooted in agriculture and the western industry, my work is inspired by the lifestyle I’ve been surrounded by and continue to be a part of. From behind the camera to behind the strategy, I strive to create content that not only looks good but connects, whether that’s through photography, video or social media.
"Who controls the past controls the future ... Who controls the present controls the past."
- George Orwell
About the Brand
This brand is more than a name or logo - it's a reflection of where I came from and the people who shaped me.
The hairpin symbol comes from my family's brand, something that's been apart of my life long before Hairpin Hill Media Co ever existed. The name itself comes from Hairpin Hill, the hill my grandmother's property sits on - a place filled with memories, quiet lessons and a sense of grounding that never leaves you.
Purple was chosen with intention. It's my moms favorite color, a daily reminder of her love, strength and unwavering support. It also honors my roots at Kansas State University and my time at Tarleton Sate - seasons that challenged me, refined me and helped shape the path I'm on today.
My mom and my grandma are the cornerstones of who I am and how I move through the world. Their influence is woven into every detail of this brand - from the visuals behind it to the work it produces. Hairpin Hill Media Co stands on their legacy while building something new, carrying forward the belief that where you came from matters just as much as where you're going.
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